top of page
  • Writer's pictureDale Hanks


Updated: Apr 11, 2023

Just yesterday, I posted a blog entitled, Womanface, that outlined how major brands are endorsing woke celebrities and personalities like Dylan Mulvaney.

It turns out that it goes much deeper than companies simply wanting to be trendy.

What's really behind this new movement?

Something called the CEI (Corporate Equity Index) score.

Just today, I ran across an article published by The New York Post that explains it all in great detail. It is well worth the read.

The CEI, as explained in the article, is tied to "The Great Reset" and is a component of the ESG (Environmental/Social/Governance) score. Here is a more detailed explanation of ESG scores from my blog dated, Oct 22, 2021:

Have you heard the term, "The Great Reset?"

It stems from the World Economic Forum and the United Nations Agenda 21/2030. The Great Reset is a rather complicated manifesto that looks to impose standards on capitalist countries to "fundamentally transform" and "reimagine" the global economy. You can read a summary here. But, the bottom line is that the globalist elites are, little by little, slipping aspects of The Great Reset into our daily lives. In order for them to "transform" the global economy into something new, they have to destroy the old.

Part of the overall plan that has been in operation for a few years, is the rating of businesses using ESG scores. The "E" stands for "Environmental," the "S" stands for "Social," and the "G" stands for "Governance."

A company's ESG rating is determined by scoring its Environmental impact, its Social responsibility (i.e. diversity, gender acceptance, human rights, etc.), and it's Governance. Investors look at a company's ESG score to determine investment opportunities, potential partnerships, and even merger/takeover decisions.

For example, a company who is environmentally conscious, has a small carbon footprint, uses sustainable materials, embraces diversity, has the right number of minorities (without too many white people in management), and pays more than the minimum wage, will have a high ESG score. Can you think of any companies that would have low ESG scores? Coal producers? Gun manufacturers? Oil companies? Coal-fired power plants?

Capital investment and funding will dry up for these companies because banks won't lend to undesirable, low-scoring businesses. They must maintain their OWN ESG scores, after all! Stock prices will decline for low-scoring companies because investors will shun them. See where this is headed?

YOU will eventually have an ESG score, too. It's not here yet totally, but as soon as the government can put some teeth in things like the Green New Deal, it will be up and running.

  • Want to buy a car with not-so-great gas mileage? You won't be able to get a loan or insurance unless you buy the right (electric) car.

  • Want to get a personal mortgage on a house that is not insulated well enough or doesn't have solar panels? Forget it, or else pay higher interest costs.

  • Does your 401-K have investments in companies with low ESG scores? That's points off for you--and your portfolio value goes down because of your poor choices.

It's not hard to see a dystopian future with all this. (Dare I ask what the ESG score implications would be for someone refusing the COVID vaccine jab??)



It's always wise to "follow the money" when situations arise that don't make sense on the surface. Why are so many brands associating themselves with transgender celebrities, social media influencers and LGBTQ+ ideology?

The NY Post article gives us the answer:

The CEI is a lesser-known part of the burgeoning ESG (Environmental, Social and Corporate Governance) “ethical investing” movement increasingly pushed by the country’s top three investment firms. ESG funds invest in companies that oppose fossil fuels, push for unionization, and stress racial and gender equity over merit in hiring and board selection.

As a result, some American CEOs are more concerned about pleasing BlackRock, Vanguard and State Street Bank — who are among the top shareholders of most American publicly-traded corporations (including Nike, Anheuser-Busch and Kate Spade) — than they are about irritating conservatives, numerous sources told The Post.

It remains to be seen how much power we, the consumers, can wield to change this current trend.

It's up to all of us to ensure that the last laugh isn't on us!


To make sure you receive future posts, please subscribe with your email in the field below.

Your information will never be shared.


Recent Posts

See All



Roasted Coffee for American Patriots

Use Promo Code


for 20% off

your order.

Your purchase benefits

The Steady Patriot

Thank you!

bottom of page